How does off-page SEO work?
Off-page SEO refers to techniques you can employ beyond the boundaries of your own website. Search engines will consider how a website is perceived by other websites and users – A website that is deemed useful and of high quality is more likely to have links from other websites. But it’s not just about link building – it can include things like mentions on social media and bookmarking.
- Building links (back links) to your website should be about quality rather than quantity.
- Links have different weights – a link from a blog would not offer the same weight as a link from The Guardian.
- Focus on natural link building – links that have more value from the reader’s point of view rather than putting the search engine first.
- Going back to creating relevant and compelling content – the best way to attract natural links is to publish link worthy content – so that other websites and users want to link to it.
- Social media platforms are a good source of inbound links but try and ensure that these links don’t just come from your accounts but are being shared by others.
- Encourage reviews of the brand and products or services from as many different sources as possible.
- Social bookmarking is still a good way to get traffic to your website if you can find websites such as Reddit to promote your content.
- Guest blogging/posting can still be a valid way to get links back to your website – but tread lightly here – don’t overdo it and don’t do it just for the links.
- Consider influencer marketing.
- Review your link profile regularly and make sure you are receiving traffic from high quality links/websites – negative SEO can have a disastrous impact on your website ranking.
Ultimately, Google will probably always have more super smart people working for it than you do, so there’s limited value in trying to second-guess the algorithm or ‘game the system’. The best approach when starting with SEO is simply to do what Google has stated many times its algorithm is specifically looking for: good, relevant content – and lots of it!
If you need any assistance with SEO or any aspect of web development and content, feel free to get in touch with us.