SEO can be a minefield, especially when you are just starting out – it’s complex and constantly changing – but once you’ve grasped the basics you’ll find even a small amount of knowledge can make a big difference.
The main things to keep in mind are quality content and user experience – Google wants its results to reflect relevance and popularity – if you are producing content that people genuinely want to read then you are on to a winner. Ultimately, you want your SEO techniques to focus on helping Google find your pages, helping Google to understand your pages and helping visitors to use your pages.
For ease – we’ve broken this down into three core areas and put together a checklist of white hat SEO techniques within each.
There are a number of technical issues that can cause SEO problems and dramatically reduce your website’s search ranking. When developing your website keep in mind the following 10 pointers.
If your site is already up and running then its a good idea to do a technical SEO audit – this will help you to identify any SEO issues such as no-index tags, too many H1 tags, 404 errors etc that keep your site from ranking. Alexa offers a free trial of their SEO Audit Tool which will help you identify missed opportunities.
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