Message: Business Companion is government-sponsored information website providing free, impartial legal guidance about consumer protection to UK businesses. In this animated video series they wanted to get over top-level information to sellers in a range of industries.
Medium: We created a series of videos to convey important consumer protection messages in a quick, accessible and enjoyable way.
Audience: The total addressable market for CTSI is significant and runs across many industries, regions and business sizes, so we felt it important to segment the audience and identify the messages that work best for each
Marketing: To target different audiences and business owners by using various relevant mediums and identifying the best messaging for each. We believed CTSI would benefit from a long-term campaign rather than short-term advertisement to build a strong message and broaden the reach.