Message: Collette is a travel company specialising in guided tours of the once-in-a-lifetime variety. Many of the tours are themed around music, history and culture.
Medium: To promote a purchase this significant takes a lot of work and so we created a microsite focussing on just their most popular and impressive locations, using long, evocative articles and arresting imagery to convey the magic not just of the locations but of the cultural themes of the tours. The site functions with the style and energy the Collette customer can expect of their chosen holiday.
Audience: Collette’s customers tend to be over 40, financially secure and looking for a little excitement in their lives.
Marketing: The site was marketing in print advertising, online and through paid and organic social media.