Flying Colours

Message: To support the ‘Pay Attention to your Pension’ campaign site we created a print display advert, bring a stylish approach to the company’s colourful imagery, playing up the sense of beauty and playing down the sense of risk.

Medium: This was a print campaign to run in a popular, nationally distributed newsstand magazine.

Audience: The target market for this campaign was a fairly even balance of men and women in their fifties or above.

Marketing: The project was design-only.

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