Message: The message here was a straightforward one – Business Companion wanted to attract business people to its site to access the free legal advice it offers because it could help stay on top of compliance.
Medium: We worked with Business Companion on multiple platforms. In this case it was a print postcard that could be taken away and referenced later. We wanted to use the richness of print colour to keep the artwork simple, bold and eye-catching and make the messaging easy to read and refer to.
Audience: The audience was primarily time-poor business owners so we presented the information in a clearly delineated way, allowing them to quickly see what level of information would be right for the needs of their business.
Marketing: The print postcard was delivered to be distributed direct by the client.