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UK Govt: OPSS | Print Poster Series

(View or download the posters here: Toys | Counterfeits | Online Markets)

Message: The Office for Product Safety & Standards (OPSS) wanted to raise awareness of product safety in the run up to Christmas, with a series of different pieces of advice in relation to toy safety and other seasonal safety issues.

Medium: For this print poster series we separated the safety issues into three broad categories: Toys, counterfeits and online markets and produced an advice poster for each. We used a mixture of infographics and short numbered advice lists to keep the information easy and enjoyable to read.

Audience: The audience for the posters was those purchasing gifts for family and particularly children at Christmas.

Marketing: We promoted the print poster series through social media channels and email marketing.

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