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UK Govt: BEIS | Promotional Marketing

Message: We were entrusted with the promotional marketing of a new series of in-depth guides on consumer law in various sectors which we produced for the Department for Business, Energy & Industrial Strategy,

Medium: We used a mixture of media for the promotion including posters, pop-up banners (for event coverage), print display advertising in trade and business press, the distribution to named lists of the guides themselves, online ppc and banner advertising, organic and paid social and paid, owned and earned content publishing.

Audience: The audiences for each project ranged from niche and specific (car traders, care home registered managers) to the very broad (the booklets about Alternative Dispute Resolution and Online Marketplaces are relevant to the vast majority of UK businesses).

Marketing: Promotional marketing, as above.

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