PROMOTION
Content, in all its forms, is what we do. We seek to make that content as purposeful, meaningful and compelling as possible, and to tailor it to the medium that makes most sense for the content consumer.
But no matter how engaging and lucid your message is, it’s of little use if it’s not delivered to the right end users. Marketing is a continuation of the content strategy and we don’t like to leave it to chance.
So to help deliver our content to the right audiences in the right way, we hand over to our specialist sister agency Muve Media and Marketing. The experienced team at Muve complements ours perfectly.
Understanding your audience is absolutely central to good marketing – and especially to good content creation. Too many companies are chasing their tails trying to find content to fill a dozen different platforms and don’t give enough thought to whether that content is genuinely appropriate, relevant and useful to their targeted audience. Your content plan should be tailored to intent and behaviour at each stage of the customer journey.
The promotional work we do falls broadly into one of two categories – Attraction and Promotion.
Content Marketing
Content marketing can only be as good as the content you’re making – we will work to make it useful and compelling.
Search Optimisation
SEO actually requires more creative judgement than technical skill. We can help you do it or just teach your team how to.
Lead Capture
We’ll set up the mechanisms and content – guides, reports and lessons – to tie your audience closer to you.
Social Media
We can assist you with establishing organic social channels, manage existing ones or just help with content and design.
Planning & Buying
We have access into newspapers and magazines at national, local and trade level, with affordable coverage rates.
PR & Outreach
We can create content that will help carry your message to a much wider audience and get it in front of the right people.
Web PPC
We offer a full service, from keyword research and competitor analysis to copy creation and campaign management.
Email Marketing
We’ll help you write and design captivating emails and we can also build out integration and automation for them.
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