Your website is the central identity of your business or personal brand. It makes all of the other marketing you do possible, it is the home for your articles, videos and other content assets, and it is where all the other promotion you do should point.

If your site and content don’t look high-quality, people won’t want to use them or visit them. Content marketing can lead customers to your site, but if they don’t like what they see they will bounce off to another before they’ve had a chance to read it.