As part of the launch of a new series of in-depth guides to consumer law in different sectors the Department for Business, Energy & Industrial Strategy wanted us to produce a short animated video or two for each guide to make the key points easily accessible and to promote the more in-depth information.
With the topics covered in the guides being difficult and daunting, we knew that introducing them in the simple, accessible and passive format of an animated video would be a good way of introducing and easing people into the subjects.
The audiences for each project ranged from niche and specific (car traders, care home registered managers) to the very broad (the booklets about Alternative Dispute Resolution and Online Marketplaces are relevant to the vast majority of UK businesses).
We were entrusted with the marketing of the guides and all related collateral which ranged, in a campaign covering several weeks, from paid social, web PPC and print advertising in trade and business press to print and distribution of booklets and specific event coverage. In particular, the videos were communicated via social media.
