Our client soundlounge wanted to share their decades of experience in the music industry in a guide format that could be used to attract visitors to their newly launched website.
We worked through various ideas with the company and settled on a a guide to music jargon, which we called the Jargon Buster. We used a strong visual for the cover to draw people in, set against a more conservative, clean and minimal design in the internal pages to give readers an easy reading experience.
We launched the first issue behind a registration wall, asking readers to supply their emails to be sent a live link to the booklet. This helped soundlounge grow their email marketing list and they decided to produce a follow-up booklet a few months later.