UK Govt: OPSS
The Office for Product Safety & Standards (OPSS) wanted to raise awareness of product safety in the run up to Christmas, with a series of different pieces of advice in relation to toy safety and other seasonal safety issues.
We used an interactive website designed as an advent calendar as a way to keep consumers coming back for bite-size chunks of information, enticing them to keep checking with competitions to win toys behind some of the doors.
The challenge to product safety awareness is that everyone would benefit from hearing them, but no-one is looking for them. The seasonally timed campaign against consumer purchases for children and loved ones gave people a reason to be interested.
We pushed the campaign out through social media channels (Facebook, Twitter and Linkedin) – targeting experts in product safety for maximum sharing across their networks – and through email newsletter.