Message: All Boxed Up wanted a print advert to promote its Joan Collins Timeless Beauty Collection. The advert was copy-heavy, needing to detail all the items included in the collection, so we kept it simple and elegant with just a touch of glamour.
Medium: This was a print advert campaign to run in a popular, nationally distributed newsstand magazine.
Audience: The advert was targeted at a demographic of women over 50, who spend far more on cosmetics than the demographic under this age to whom most cosmetics advertising is aimed.
Marketing: The project was design-only.