Message: The message here was a straightforward one – Business Companion wanted to attract business people to its site to access the free legal advice it offers because it could help stay on top of compliance.
Medium: We worked with Business Companion on multiple platforms. In this case it was a print advert and we wanted to use the richness of print colour to keep the artwork simple, bold and eye-catching.
Audience: The audience was primarily time-poor business owners so we presented the service as a neat file of information to tap into their desire to get things organised for their business.
Marketing: The print advert ran on the back cover of the Journal of Trading Standards magazines and in regional newspapers.