The message here was a straightforward one – Business Companion wanted to attract business people to its site to access the free legal advice it offers because it could help stay on top of compliance.
We worked with Business Companion on multiple platforms. In this case it was a print advert and we wanted to use the richness of print colour to keep the artwork simple, bold and eye-catching.
The audience was primarily time-poor business owners so we presented the service as a neat file of information to tap into their desire to get things organised for their business.
The print advert ran on the back cover of the Journal of Trading Standards magazines and in regional newspapers.