Message: To support the ‘Pay Attention to your Pension’ campaign site we created a print display advert, bring a stylish approach to the company’s colourful imagery, playing up the sense of beauty and playing down the sense of risk.
Medium: This was a print campaign to run in a popular, nationally distributed newsstand magazine.
Audience: The target market for this campaign was a fairly even balance of men and women in their fifties or above.
Marketing: The project was design-only.
