Message: Mischief Theatre wanted a print advert to promote the Olivier-award nominated show The Comedy About a Bank Robbery.
Medium: We created an artwork that was as stylish, vivid and playful as the show itself to run in a popular, nationally distributed newsstand print magazine.
Audience: The audience was a broad consumer demographic of those with enough disposable income to see a west end show. To broaden the market Mischief include an all-in price of tickets and a three-course meal at a local restaurant for one price.
Marketing: The project was design-only.
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