Responsible Life

FourthEstate
January 6, 2019
June 27, 2023

To support the work we were doing for Responsible Life in their partnership with Reader’s Digest magazine, we were asked to design a print advert series to run in the magazine and elsewhere.

This was a print campaign to run primarily in Reader’s Digest and the Daily Mail.

The audience is surprisingly varied for this product, but over 50’s empty-nesters with significant financial security form a key part of the market. We produced a series of adverts, with one artwork for each of the eight use cases we had worked with Responsible life to identify, taking a more aspirational approach than is usual in the direct response market (and earning the client more responses than previous, less visual artworks).

The project was design-only.

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PRINT
Print Advert Series
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PRINT
Print
Print Advert