Message: Vitabiotics wanted a print advert to promote its Wellwoman Energy tablets range. With the focus on reinvigoration we chose imagery of fresh citrus fruit (the range is orange flavoured) and clear, cool refreshing water.
Medium: This was a print advert campaign to run in a popular, nationally distributed newsstand magazine.
Audience: The advert was targeted at a demographic of women over 30 for whom feelings of tiredness and fatigue might be an ongoing issue. The artwork copy drew attention not only to the energising effect of the tablets, but also to the convenience of the 10-tablet pack, which was a feature Vitabiotics expected to be popular with this audience.
Marketing: The project was design-only.