Message: There were six different brochures in this series, each with its own particular recommendations. Overall, the message was that whatever your situation, you will be better off if you take professional advice.
Medium: We designed them as a print brochure series, but they will primarily be used as downloadable PDF guides, so we needed to make them work both as spreads and as single pages, and to be easily viewable in both mediums.
Audience: The audience here is typically people in their late fifties and beyond, who won’t necessarily be familiar withe subject matter, so we kept the layout and content accessible and pleasant to read with the financial information communicated in the form of case studies rather than a more daunting listing of facts and figures.
Marketing: This print brochure series was designed for distribution by the client.