The message here was a straightforward one – Business Companion wanted to attract business people to its site to access the free legal advice it offers because it could help stay on top of compliance.
We worked with Business Companion on multiple platforms. In this case it was a print postcard that could be taken away and referenced later. We wanted to use the richness of print colour to keep the artwork simple, bold and eye-catching and make the messaging easy to read and refer to.
The audience was primarily time-poor business owners so we presented the information in a clearly delineated way, allowing them to quickly see what level of information would be right for the needs of their business.
The print postcard was delivered to be distributed direct by the client.