Message: As part of the launch of a new series of in-depth guides to consumer law in different sectors the Department for Business, Energy & Industrial Strategy wanted to produce a summary poster for each guide to make the key points easily accessible and to promote the more in-depth information.
Medium: The posters were designed for both professional and home or office printing, but would also be distributed digitally to be read in-browser or on local devices.
Audience: The audiences for each project ranged from niche and specific (car traders, care home registered managers) to the very broad (the booklets about Alternative Dispute Resolution and Online Marketplaces are relevant to the vast majority of UK businesses).
Marketing: We were entrusted with the marketing of the guides and all related collateral which ranged, in a campaign covering several weeks, from paid social, web PPC and print advertising in trade and business press to print and distribution of booklets and specific event coverage. In particular, the posters were used as introductory documents online and, in printed form, at relevant events.