UK Govt: OPSS
The Office for Product Safety & Standards (OPSS) wanted to raise awareness of product safety in the run up to Christmas, with a series of different pieces of advice in relation to toy safety and other seasonal safety issues.
For this print poster series we separated the safety issues into three broad categories: Toys, counterfeits and online markets and produced an advice poster for each. We used a mixture of infographics and short numbered advice lists to keep the information easy and enjoyable to read.
The audience for the posters was those purchasing gifts for family and particularly children at Christmas.
We promoted the print poster series through social media channels and email marketing.