Message: The Office for Product Safety & Standards (OPSS) wanted to raise awareness of product safety in the run up to Christmas, with a series of different pieces of advice in relation to toy safety and other seasonal safety issues.
Medium: For this print poster series we separated the safety issues into three broad categories: Toys, counterfeits and online markets and produced an advice poster for each. We used a mixture of infographics and short numbered advice lists to keep the information easy and enjoyable to read.
Audience: The audience for the posters was those purchasing gifts for family and particularly children at Christmas.
Marketing: We promoted the print poster series through social media channels and email marketing.