Collette wanted to promote the high-end travel site we had built for them through a series of sponsored content pieces in Reader’s Digest magazine.
Building on the strong editorial work on the site itself, we created shorter introductions to the tours with the same breathtaking imagery to appear over a series of spreads spanning several issues of the magazine, writing and designing all the spreads directly.
The Reader’s Digest audience overlaps closely with the demographic of Collette’s customers so was a good fit for the campaign. The magazine also has a strong association with travel, sitting in a similar part of the market to National Geographic, the style of which was echoed in the editorial layout
