Message: Collette wanted to promote the high-end travel site we had built for them through a series of sponsored content pieces in Reader’s Digest magazine.
Medium: Building on the strong editorial work on the site itself, we created shorter introductions to the tours with the same breathtaking imagery to appear over a series of spreads spanning several issues of the magazine, writing and designing all the spreads directly.
Audience: The Reader’s Digest audience overlaps closely with the demographic of Collette’s customers so was a good fit for the campaign. The magazine also has a strong association with travel, sitting in a similar part of the market to National Geographic, the style of which was echoed in the editorial layout
Marketing: The project was creation-only.